Company snapshot

• Merchant name pending written approval before publication.
• Current placeholder scope: Shopify home and living catalog using Google Shopping and Meta.
• Catalog operations and paid media both depended on the same product feed.

Initial feed problem

The merchant had a growing set of feed blockers across high-priority products, including missing identifiers, weak product titles, and inconsistent variant data.

Why it mattered commercially

Those issues can reduce approvals, suppress product visibility, and force the team into manual cleanup instead of campaign and merchandising work.

What ACP found in the audit

• Critical products with missing GTIN, brand, or other identifier coverage gaps.
• Titles that did not carry enough product context for clean channel matching.
• Variant and attribute issues that made feed quality harder to maintain as the catalog changed.

What fixes were prioritized

• Repair missing identifiers on the products most exposed to paid channels.
• Rewrite weak titles on products with high feed visibility risk.
• Normalize variant and attribute data before the next sync cycle.

What changed operationally

• Move from ad hoc spreadsheet triage to one prioritized issue queue.
• Give catalog and performance teams the same audit language for severity and product impact.
• Use a review-first workflow before any catalog changes are published.