You're paying for ads on products Google never shows.
Disapproved products generate zero impressions and zero sales — but your Shopping budget keeps spending on the products that do appear, hiding the revenue you're missing.
Google Shopping Diagnostic for ShopifyGoogle Shopping Diagnostic for Shopify — built by Bear Software
Your products are rejected. You don't know why.Your products arerejected by Google.We fix that.
Connect your Shopify store and Google Merchant Center. See every disapproval explained in plain Dutch or English. Fix the most common issues automatically — no agency, no complex setup.
Free scan · No credit card · 2-minute setup · Works with your existing GMC account
See every disapproval
Know exactly which products Google rejected and why — in plain language, not cryptic error codes.
Fix in one click
The most common issues — missing brand, wrong image, price mismatch — are fixed automatically.
Alerts when it breaks
Get notified the moment new disapprovals appear, not weeks later when your revenue has dropped.
Google ShoppingGoogle Merchant CenterAuto-fixEN + NL
Sample — Fashion Shopify store
Google Shopping Health
68%
Health
14
Disapproved
29
Approved
8
Issues
6 issues can be fixed automatically — no manual action needed.
Fix all 6Missing brand nameCritical
18 products — vendor field empty
Promotional titleHigh
"Running Shoe BEST PRICE!!" → rejected
Missing GTIN / EAN barcodeHigh
11 products — EU requirement
Read-only scan — nothing changes without your approval
Scanned 2m agoThe problem
When a product gets disapproved, it disappears from Google Shopping entirely.
No warning. No revenue. Just a cryptic error code in Google Merchant Center that most merchants never find — or can't decode.
Google's error codes tell you nothing.
"Policy violation: promotional text" and "invalid_value:price" say what the problem is, not how to fix it. Most merchants spend an hour in Google's help docs and still don't know what to change.
You only find out weeks later — when revenue drops.
A theme update, a price change, or a new product can trigger new disapprovals overnight. Without automatic monitoring, you don't know until your Shopping traffic has already fallen.
1 in 5
Shopify products have at least one GMC disapproval
48h
Average time Google takes to re-approve after a fix
0
Impressions generated by a disapproved product
Scan your store for free
No credit card · 2-minute setup
Proven results from our own tests and early beta users - April 2026
Results from Real Audits & Beta Tests
12%
94%
Google Shopping approval rate
Fashion store — Internal benchmark
“18 products were disapproved because we had no brand set in Shopify. Auto-fix applied the vendor name to all of them in under 60 seconds. Google re-approved within 48 hours.”
Internal Audit Test
+340%
Estimated impression growth
Electronics merchant — Beta tester
“The AI-rewritten titles removed all the promotional language Google was rejecting. Products started appearing in Google Shopping within two days of the fixes going live.”
Beta Tester Feedback
27
3
Critical GMC issues remaining
Home & garden store — Internal benchmark
“We had 27 open disapprovals after switching to a new Shopify theme. Most were image and price mismatch issues. Auto-fix cleared 24 of them in one click.”
Internal Audit Test
Safe to try
Read-only scan. No credit card. Full disapproval list before you pay anything.
Read-only scan
The free scan never writes anything to your Shopify store or Google account.
No credit card
Connect, scan, and see your full disapproval list for free — no billing required.
Every fix is logged
Each change applied to Shopify is recorded in your fix history with a timestamp.
Benchmark
12% → 94%
Shopping approval rate after fixing missing brand names
Benchmark
27 → 3
Critical GMC issues remaining after one auto-fix session
Benchmark
< 60s
Time to apply auto-fixes for missing vendor across 18 products
Score + fix list
See your feed health and exactly what Google rejected.
We pull the exact disapproval reason from Google Merchant Center, translate it into plain language, and show you a before/after fix — so you know exactly what to do without guessing.
Refinement
See what gets purified in your feed.
Every optimization pass surfaces concrete cleanup — not a black box. Aggregates below are illustrative for a mid-size catalog; your totals depend on assortment and how much noise was in the source data.
540
Fluff words removed
Hype, filler, and promotional junk stripped so titles and descriptions stay Merchant-safe and readable.
120
Colors standardized
Exotic swatches mapped to Google Shopping base colors so variants group cleanly in feeds.
95
Sizes extracted from text
Volume, clothing size, and dimensions pulled from descriptions when structured size was missing.
Score overview
First audit snapshot
Feed score
46
/100
The biggest gaps are identifiers, variant consistency, and weak product copy on exposed products.
Issue severity
Critical
23
Needs review
41
Low priority
17
Severity is designed to help merchants review the highest-risk products before they spend time on lower-impact cleanup.
Product-level recommendations
Before and after: the difference is impressions
Before: Disapproved in Google Shopping
Amazing Running Shoe! BEST PRICE!!
Promotional title — rejected by Google
Comfortable hoodie. Great quality.
After: approved in Google Shopping
Men's Running Shoes — Blue Mesh Trainer | Brand | Size 42
AI-generated product description
Lightweight mesh running shoe with cushioned midsole, breathable upper, and non-slip rubber outsole. Suitable for road running and daily training.
Fixing a promotional title takes Google 24–48 hours to re-approve. With auto-fix, the change is applied to Shopify instantly.
Variant cleanup
Standardize the product data that breaks grouping.
Before variants
Blue / blue / Navy
M / Medium / MED
After variants
Color: Blue, Navy
Size: M, L, XL
What merchants see in the first audit
Google Shopping health score and disapproval breakdown
Every rejected product with the exact GMC error code in plain language
Which issues are auto-fixable and which need your review
AI-generated title and description rewrites ready for approval
GTIN / EAN missing products — critical for EU and NL stores
Common issues
The most common reasons Google rejects Shopify products.
These six issues account for the majority of GMC disapprovals. Most can be fixed in under a minute — some automatically, without touching a single product.
Missing brand name
Auto-fixGoogle requires a brand name on every product. If your Shopify Vendor field is empty, the product gets rejected. We detect it and copy the vendor name automatically.
Most commonPromotional title
AI suggestionTitles with "BEST PRICE!!", "FREE SHIPPING", or ALL CAPS are rejected as promotional. We rewrite the title to meet Google's requirements and submit it for your approval.
Very commonMissing GTIN / EAN barcode
Export reportRequired in the EU. Products without a barcode are limited in Shopping visibility or disapproved entirely. We show you the full list and provide a CSV export for bulk entry.
EU criticalPrice mismatch
Auto-fixIf the price in your feed doesn't match the price on your website, Google rejects the product. We detect the gap and re-sync the price from Shopify automatically.
CommonBroken or rejected image
Auto-fixImages that are too small (under 100×100px), use the wrong CDN URL, or return a 404 cause disapprovals. We detect the problem and refresh the image URL from Shopify.
CommonAvailability mismatch
Auto-fix"In stock" in the feed but out of stock on the website — or vice versa — triggers a disapproval. We sync the availability directly from your Shopify inventory.
CommonHow it works
From first scan to approved products in 3 steps.
Connect once. See every disapproval. Fix the ones you can in seconds.
01
Connect Shopify + Google Merchant Center
Secure OAuth connection to both. We pull your live product data from Shopify and your exact disapproval reasons from Google. Nothing changes in your store.
Takes about 60 seconds
02
See exactly what Google rejected and why
Every disapproved and demoted product listed with a plain-language explanation. Prioritised by severity — critical blockers first, quick wins next.
Results in 60 seconds
03
Fix issues automatically or with one click
Auto-fixable issues (missing brand, wrong availability) are applied instantly to Shopify. AI-powered suggestions rewrite titles and descriptions for your review.
Auto-fix on all plans
The average Shopify store loses EUR 200-500/month in disapproved products alone. A EUR 15/mo plan pays for itself in a single recovered product.
Pricing
Pick the plan that fits your store
Start free. Upgrade when you want daily scans, AI-powered rewrites, or multi-brand coverage.
Starter
EUR 15
per month
For smaller stores that want their products approved on Google
Best for stores that want to stop losing revenue to GMC disapprovals without paying for daily automation.
When to upgrade
Upgrade when you need daily scans, AI-powered title rewrites, or your catalog grows past 500 products.
Pro
RecommendedEUR 49
per month
For growth stores that want automatic fixes every day
Best when Google Shopping is an active revenue channel and feed health needs daily attention and AI-assisted fixes.
When to upgrade
Upgrade when you're managing multiple stores or need agency-level reporting and dedicated support.
Scale
EUR 149
per month
For larger catalogs and agency-style operations
Best for agencies and multi-brand operations that need consistent GMC monitoring across multiple Shopify stores.
When to upgrade
Talk to us when you need custom onboarding, SLA, or dedicated account support.
FAQ
Common questions from Shopify merchants
What is a Google Merchant Center disapproval?
When Google rejects a product from Google Shopping, it creates a disapproval. Disapproved products don't appear in Shopping results or ads — they generate zero impressions and zero sales. Common causes: missing EAN barcodes, no brand name, price mismatches between your feed and website, or images that are too small.
How is this different from Google's own app for Shopify?
Google's official Shopify app connects your store to Merchant Center. It doesn't explain disapprovals in plain language and can't auto-fix them. We sit on top of that connection and act as your diagnostic layer — showing you exactly what's wrong and fixing the most common issues automatically.
Which issues can be fixed automatically?
We automatically fix: missing brand (copies from Shopify's Vendor field), image URL issues (refreshes to full-size Shopify CDN URL), price mismatches (re-syncs from Shopify live price), and availability mismatches (re-syncs from Shopify inventory). Issues like missing EAN barcodes require you to enter the barcode on the product — we flag them clearly and explain where to find the EAN.
Does this change anything in my Shopify store?
Only for auto-fixes you explicitly approve. When you click 'Fix automatically', we update the specific Shopify field that's causing the issue (e.g. the Vendor field). You always see what will change before it happens. The free scan is completely read-only.
How long does Google take to re-approve products after a fix?
Google typically re-validates products within 24–48 hours after a fix. We show a 'Fix applied — verifying' status after each fix and update the status automatically on the next scan.
Does this work for Dutch / European stores?
Yes, and we're optimized for it. European stores have stricter requirements: EAN-13 barcodes are mandatory (vs. optional in the US), VAT-inclusive pricing is required, and shipping must be configured per EU country. We explain all issues in Dutch and English.